Ultimate Ads Manager and Ultimate Ads Manager Premium are installed like any other WordPress plugin:

1. Download the plugin zip files (base and premium)
2. Login to your admin dashboard
3. Click on Plugins ⇒ Add new ⇒ Upload plugin
4. Upload the base plugin zip file and activate the plugin
5. Upload the premium plugin zip file and activate the plugin

Please note that the base and the premium plugin have to be installed and activated if you want to use the premium version.

Now you can start using Ultimate Ads Manager!